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Amway Arena
Amway Arena

  Venue Resources  
Address 600 West Amelia Street
Orlando, FL 32801
Phone (407) 849-2000
Official Website
Seating Weather
Newspaper
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  Calendar / Tickets  
Hotels, Dining & Deals in Orlando

  The Facility  
Date Opened January 29, 1989
Date Closed 2010
Date Demolished March 25, 2012
Ownership
(Management)
City of Orlando
(Orlando Centroplex)
Cost of Construction $98 million
Arena Financing 100% publicly financed.
Naming Rights Amway Corp. will pay the city $1.5 million for the four-year deal.
$7.8 million, five-year naming rights deal with TD Waterhouse.
Former Names Orlando Arena (O'rena)
(1998-1999)
TD Waterhouse Centre
(1999-2006)
The Arena in Orlando
(December 2006)
Amway Arena
(2006-2010)
Arena Architects Lloyd Jones Philpot
Cambridge Seven
  Other Facts  
Former Tenants Orlando Magic
(NBA) (1989-2010)
Orlando Predators
(AFL) (1991-2010)
Orlando Sharks
(MISL) (2007-2010)
Orlando Miracle
(WNBA) (1999-2002)
Orlando Solar Bears
(IHL) (1995-2001)
Orlando Seals
(ACHL/WHA2) (2002-2004)
Population Base 1,750,000
On Site Parking 3,830
Nearest Airport Orlando International Airport (MCO)
Retired Numbers #6 "The Sixth Man/The Fans"

  Seating  
Capacity 17,248
Average Ticket $37.66
(2005-2006)
$38.46
(2007-2008)
Fan Cost Index (FCI) $223.68
(2005-2006)
$229.82
(2007-2008)
The Team Marketing Report FCI includes: four average-price tickets; four small soft drinks; two small beers; four hot dogs; two game programs; parking; and two adult-size caps.
Luxury Suites 26 Suites
Club Seats None
Hockey 15,948
Concert (End Stage) 17,740
Concert (Center Stage) 18,039
Circus 15,788
  Attendance History  
Season  Total  Capacity Change
1992-93 621,191 88% 0%
1993-94 626,931 89% 0.9%
1994-95 656,410 93% 4.7%
1995-96 707,168 100% 7.7%
1996-97 726,597 103% 2.7%
1997-98 701,647 99% -3.4%
1998-99 411,091 95% -41.4%
1999-00 576,409 82% 40.2%
2000-01 605,031 85.6% 5.0%

2001-02 2002-03 2003-04 2004-05
621,121 605,901 589,194 597,942

2005-06 2006-07 2007-08 2008-09
638,005 700,887 709,346 698,768

2009-10      
715,901      

1998-1999 - Attendance for 25 games due to NBA lockout.
2011-2012 - Attendance for 33 games due to NBA lockout.

Sources: Mediaventures

The Amway Arena (formerly called the Orlando Arena) is the crown jewel of the Orlando Centroplex. Located right in the heart of the city, the 17,500 seat sports and entertainment venue is home to the hottest teams in professional sports. In just six seasons, the Orlando Magic have become championship contenders in the NBA. The Orlando Predators are the most celebrated team in the Arena Football League. And, we're home to some really cool dudes, our very own IHL hockey team, the Orlando Solar Bears. And . . . the atmosphere in the "O-RENA" really gives our home teams that "home court advantage"!

"I love coming here to play," said David Robinson. "The fans are great, the sound's great in the arena. It's like a college atmosphere; I like it!"

The Arena is a sports fan's dream come true. With NBA Basketball, IHL Hockey, Arena Football, and Professional Wrestling, there's really no such thing as "off-season" at the "O-RENA!"

During the Centre's first six years, we have gained a reputation as a showplace for national sporting events. The Centre has played host to the NBA All-Star Weekend, first and second round NCAA Championships, McDonald's American Cup Gymnastics, the United States Figure Skating Championships, and, most recently, the 1995 NBA Finals. These nationally televised events have demonstrated the full extent of the Centre's capabilities.

Amway Arena
But great sports is just the beginning! The Amway Arena features concerts by the world's top entertainers. During our six-year history, the Amway Arena has been voted "Arena of the Year" in the Performance Magazine Reader's Poll Awards, nominated for "Best Infoor Concert Venue" in the Pollstar Concert Industry Awards, and, most recently, awarded Box Office of the Year by Box Office Management International.

If it's happening in the world of entertainment, it's happening at the Amway Arena!

Directions to The Amway Arena
(From Airport) Exit the airport to Semoran (436). Travel approximately five miles to the East/West Expressway. Take Expressway West, connect to I-4 East, and exit at Amelia Ave. Make a left; the O-rena will be on the left side.

Information courtesy of the Orlando Centroplex

ORLANDO ARENA TAKES $500,000 LOSS
October 7, 1999
Copyright 1999 MediaVentures

The Orlando Arena, which has not turned a profit since its 1994-95 year, suffered a $500,000 loss its past year. Total operational losses over four years are $2.7 million, not including the $2 million annual mortgage. The venue is the home of the NBA Orlando Magic, the IHL Solar Bears and the Predators of the Arena Football League.

The venue is owned and managed by the city which says its problems stem from low attendance to games at the arena along with the high cost of generating ice for the Solar Bears.

O-RENA GETS NEW NAME
February 10, 2000
Copyright 2000 MediaVentures

The Orlando Arena will be renamed the Amway Arena following a $7.8 million, five-year naming rights deal with the Magic. The city will get $2.1 million from the deal and be used for building improvements and a new basketball floor. The company will pay $1 million in 2000, then $1.7 million in each of the following years. TD Waterhouse offers low-cost stock trading via the Internet and by phone. The term of the deal coincides with the expiration of the Magic's lease.

Amway Arena

THE ULTIMATE SPORTS ROAD TRIP
By: Andrew Kulyk & Peter Farrell

Amway Arena Ranking by USRT
Architecture 5
Concessions 4
Scoreboard 4
Ushers 3
Fan Support 4
Location 5
Banners/History 4
Entertainment 5
Concourses/Fan Comfort 6
Bonus: NBA City Restaurant 2
Total Score 42
February 5, 2000 & January 6, 2003 - Our first trip to see the Magic was combined with a little bit of sightseeing in the Orlando area, and we were glad to have Pete's mom and dad, John and Carol Farrell, join us for this installment of the Ultimate Sports Road Trip. And in 2003, this venue was our first stop since the "official" portion of the trip was completed, and a chance to see Peter's beloved New York Knicks in action.

Getting to the Venue
The T.D. Waterhouse Centre has been the home of the Magic since the teams inception in 1989, and also houses the Arena Football Orlando Predators. This arena is located in the midst of an office park called the Centroplex, on the outskirts of downtown Orlando, and is easily reached via expressway access off I-4. Just follow the signs off the interstate and you are there.

Outside the Venue
The arena is nestled in the middle of an office park, and the grounds surrounding the building are beautifully landscaped, with nice walkways, fountains, and even a small lake directly to the north. The area between the arena and the interstate has parking ramps, office buildings and a hotel (with a cool sports bar). But going in the other direction... let's just say not the best of neighborhoods, although homes are neatly manicured. Plenty of parking to be found, and arena parking is a bargain $5! Satellite parking lots abound on private home lawns and open lots under the interstate.

The Building and Concourses
The T D Waterhouse building is still a sleek and attractive building, with white granite and glass facades on all four sides. Entrances to the building pretty much span both sidelines, with a building wide staircase taking you to the glass doors. With absolutely no entrance lobby, you walk through one set of doors and that takes you directly into the concourse.

The concourses are wide, clean and bright. This is a single concourse building which rings the top of the lower lever seating bowl. Staircases at each alcove take you to upper deck seating. Concourses here are decorated with colorful flags and concession canopies, as well as remote concession carts. Otherwise  there is little here that is special or unique.

The Bowl
Amway Arena
The "O-Rena" as the locals call it, seats a little over 17,000 seats for basketball. The bowl is divided into two levels, all emptying into a single wide concourse which circles the venue. All the seats are colored wine red. In the center of the bowl is a four sided jumbotron and companion dot matrix panels. Two ad panels on each balcony sideline are stationary, and there is little else in the way of high end bells and whistles to enhance the game experience.

Concessions
Lots of food variety here... the fresh pretzels prepared to order were pretty good, and there was a remote cart offering chinese food and Buffalo wings (sorry the Buffalo wings were not even close to the real deal). Also a carving station offering smoked turkey and prime rib sandwiches. No team merchandise store here, but multiple counters in the corridors offering an ample variety of souvenirs.

Premium Seating
Being built in the era before this became the thing to do, the T D Waterhouse Centre is pretty much devoid of any premium seats or club level seating. There is a ring of skyboxes along each sideline at the top of the building.

A members only club called the Montecristo Club can be found at ground level on the east side of the building adjacent to the ticket offices. This club is also accessible via a small unmarked elevator from the main concourse. Club membership is available to season ticket holders in any seating price range, and amenities there include a humidor and cigar lounge.

Banners/Retired Numbers
Ridiculous banner department --- "#6 - The Fan". Please don't get too misty eyed over this one! Accompanying this banner is a second one celebrating the team's 1995 conference championship.

Slam Dunks, Assists, Fouls

Slam Dunk - If you are a basketball Fan, then make sure to visit NBA city in the Universal City complex in Orlando. This theme restaurant has a lot of cool memorabilia, TV monitors everywhere, a game section in the front of the restaurant and a terrific gift shop.

Foul - to Bill, the octogenerian usher, errr... "sphincter police", stationed at sec 235-236. We watched the ushers around the seating bowl, and most stood quietly at their posts, offering a smile and ready to assist if needed. Not this maniac!!! Up and down the stairs he ran, checking tickets, tossing people, admonishing patrons as they went in and out as to his version of proper fan etiquette. There were THOUSANDS of empty seats in the building on this night, and with people like that on the staff, gee, why aren't we surprised.

Bill's antics are well known to the regulars. Shannon Hang, the season ticket holder from whom we bought our seats on Ebay, wrote us after and said that this usher's act is a show in itself. If you're a regular reader of this website, then you know what we think of game day staff who behave this way. FOUL, ejection and fine!

Foul - The hex of the Ultimate Sports Road Trip on the New York Knicks regretfully continues. After posting a 63-51 Knicks halftime lead, Magic forward Tracy McGrady went on fire in the 4th quarter, and the result was a three point win for Orlando. Eight losses and counting for the Knicks in our presence!

Summary
Hard to believe that buildings like this are so outmoded in this age of new venue construction. This is a sleek and modern arena, but falling quickly out of date compared to the new NBA venues that have opened. More disappointing, Orlando is a one sport city, and that includes no major college teams. There is a large population base here and Orlando is a major tourist center. The team has been competitive year in and year out and they are usually in the playoff hunt come April. Yet this team really does not draw all that well, and tickets are usually plentiful on game days. For a while there were rumblings for a new arena, but all has been quiet of late. So we rank this venue lower than most, only because its peer arenas are that much nicer. Check it out for yourself... just steer clear of Bill the usher in sec 235-236!

FUTURE OF AMWAY ARENA UNCERTAIN
June 18, 2009
Copyright 2009 MediaVentures

Orlando, Fla. - A depressed economy and real estate market could make demand for the nearly 53 acres used by Orlando's Amway Arena low enough that the building could remain mostly unused for many years, local developers say.

The city hopes to sell the land and building eventually for $90 million to recover some of the money they have invested in a new arena, but officials say they are in no rush to unload the real estate.

HUNGRY NBA FANS SCARF UP ARENA CONCESSIONS

Reports say fans spent an average of $17.48 per person on concessions during Game 6 of the NBA Finals played in Orlando. The total of $287,078 beat the previous record of $183.594.

The record didn't stand for long. On the first Finals home game, concession sales totaled $354,891. Two nights later, fans spent $382,430, or about $6.58 per person more than they did at the Cavs game.

More food means more trash - an estimated 50 percent more than what's generated by a regular-season Magic game. Managers brought in 25 extra people to help with the cleanup inside the arena and outside at the Fan Fest in the plaza north of the arena.

ORLANDO STILL FUNDING AMWAY ARENA
June 2, 2011
Copyright 2011 MediaVentures

Orlando, Fla. - The former home of the Magic is costing the city nearly $100,000 a month, WFTV reported.

City managers are on pace to spend more than a million dollars this year to protect and clean this building as it is prepared for demolition.

When the city tears the building down, the television station said it will cost another $2 million.

Orlando agreed to tear down the arena by December 15, but has not set an exact date for demolition.

ECHL TEAM TO PLAY AT AMWAY ARENA
October 20, 2011
Copyright 2011 MediaVentures

Orlando, Fla. - An ECHL team will take to the ice at Orlando's Amway Arena in 2012, WOFL reported.

The deal would be for 36 home games and the team would pay the city $22,000 a game to rent Amway Arena for the first year, the television station said.

The team doesn't have a name yet. The former Orlando Solar Bears stopped playing 10 years ago when their league dissolved. The Orlando Seals then played one season in the old arena before moving to Kissimmee and eventually disbanding.

AMWAY ARENA TO BE IMPLODED
January 12, 2012
Copyright 2012 MediaVentures

Orlando, Fla. - Developers of the site where the arena sits have revised their demolition plans and now tell the Orlando Sentinel they'll use explosive charges to implode the entire building sometime in March.

In August, the developers of the Creative Village and city officials announced that the 23-year-old former home of the Orlando Magic would be carefully dismantled, with much of its materials recycled or reused. But recently, they hired a demolition contractor who recommended implosion.

"They felt it was the safest and most appealing way to bring the building down," said Shawn Flanagan of ZMG Construction, a Longwood company working for Creative Village Development LLC.

The newspaper said it probably won't be as dramatic as the 1991 implosion of Orlando's old City Hall. It was rigged with explosives and extra pyrotechnics to produce a spectacular effect that was filmed for the movie "Lethal Weapon 3."

The Magic moved into the new Amway Center in 2010, and the old arena has been fenced off. Workers have been laboring inside the building for several weeks, mostly removing asbestos from fire doors and beneath floor tiles.

Over the next two months, structural engineers and explosive experts will prepare for the implosion while workers salvage copper and aluminum. Proceeds from those metals will be donated to the Nap Ford charter school that sits across the street from the arena.

Despite the implosion, plans to recycle other materials are still in place. Concrete will be crushed, stored on site and later used as road bed as the 68-acre site is developed.

The Creative Village represents a plan to transform the city-owned arena and the 68 acres around it into a mix of educational institutions, homes, commercial and retail space, offices and parks, all with a focus on digital media and high-tech employers.

March 15, 2012
Copyright 2012 MediaVentures

The former home of the Orlando Magic will be imploded March 25, according to WKMG. Contractors have said they plan to use explosives to cave in the walls, along with imploding the roof. The project is expected to cost an estimated $2 million. Once the old arena is demolished, the city is expected to create what's known as its Creative Village, which will focus on digital media and high-tech businesses. It will also be designed to include mass transit for people who live and work downtown, tripling the length of the bus route.

Orlando Magic

Amway Arena
Amway Arena

1989-2010
Amway Center
Amway Center

2010-Present


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