June 29, 2001
Arena to be beacon for Memphis
By David Williams
So, what will a $250 million basketball gym look like, anyway?
Will the home of the NBA's Memphis Grizzlies be built with a nod to the past, as with Indianapolis's retro-minded Conseco Fieldhouse? Or might it reflect Memphis, as with San
Antonio's home-to-be, the SBC Center, which the team says will have a "South Texas look and feel."
City, county and team officials say they haven't decided yet. They say the more pressing concern is selecting the site from two downtown possibilities - Union near AutoZone Park, or south of
Beale near the Gibson Guitar plant.
But they can tell you this: While the arena will be designed primarily for basketball,
it will be less a gym than a public icon, gathering place and destination point.
"It's (going to be) an amazing complex," said J. R. `Pitt' Hyde III, who leads the local investor group buying a share of the Grizzlies.
Plans call for the arena to have:
A capacity of 18,500.
At least 75 luxury suites.
2,500 club seats.
An attached parking garage with at least1,800 spaces.
The arena also will include retail andrestaurant areas, public meeting facilities,team practice and training facilities,space for a second major tenant and apro-sized ice rink.
It will also have a corporate name -FedExForum, perhaps?
FedEx Corp. will pay the Grizzlies anundisclosed amount in a long-term arenanaming rights deal.
Barbara Hyde, a member of the localinvestor group buying a share of the Grizzlies,
said her enthusiasm for a new arena soaredafter visiting recently built facilitiesaround the league.
She toured Conseco Fieldhouse in Indianapolisand Atlanta's Phillips Arena, and saw,
"in bricks and mortar, what these first-class,state-of-the-art arenas are all about.
Press Release October 16, 2002
Source:FedEx Corp.
FedEx, Area Leaders Unveil Name of New Memphis Arena
MEMPHIS, Tenn.--(BUSINESS WIRE)--Oct. 16, 2002--FedEx Corp.(NYSE:FDX - News) and the Memphis Grizzlies today unveiled the name ofMemphis' newest entertainment venue: FedExForum.
FedEx acquired naming rights for the arena after the MemphisGrizzlies became the city's first NBA and major-league sportsfranchise last year. Company officials said the facility wouldsignificantly add to other public projects that are part of thevibrant and growing downtown area, including AutoZone Park, home ofthe Memphis Redbirds.
"FedEx strongly believes the Memphis Grizzlies will continue tobring tremendous benefits to the Memphis area, the place FedEx hascalled home nearly 30 years," said T. Michael Glenn, FedEx Corp.executive vice president of market development. "Through thisagreement, FedEx is building upon our commitment to the Memphiscommunity and our employees, providing FedEx with a high return oninvestment by extending the company's visibility, building brandawareness through a positive sports-marketing arrangement andenhancing our ability to attract and retain world-class employees."
Glenn said FedExForum was a logical choice for the name becausethe arena will be used for sports and other entertainment. It is alsounique in that no existing NBA arena has "forum" as part of its name.
"A forum is a public place, and this arena will be a showcase forprofessional sports and family entertainment that will serve theMemphis area well for years to come," Glenn said.
He added that FedEx has a strong history in sports marketing,which FedEx uses to enhance its brand worldwide. FedEx has severalmarketing sponsorships in professional sports, including football,golf and auto racing.
"This is an historic moment for the Memphis area and theGrizzlies," said Jerry West, Grizzlies president of basketballoperations. "Today's announcement speaks highly of the FedExcommitment to the city, and serves as reinforcement that the Grizzliesare here to stay long term. Our fans can watch this building grow andsoon enjoy an arena equal to or better than any in the NBA. Equallyimportant, FedExForum will be the home to a team that will makeeveryone proud."
FedExForum Facts
Scheduled to open in fall 2004, FedExForum is designed to provideoutstanding guest comfort, excellent sightlines and acoustics, and theflexibility to host a variety of events. As the new home of theMemphis Grizzlies, the arena will seat 18,400 spectators over fivelevels for NBA basketball.
With a variety of seating layouts, as well as an integrated icefloor, the facility will also be able to host events ranging fromconcerts and hockey to iceskating, exhibitions, circuses, familyshows, rodeos and indoor motorsports.
Located one-half block south of historic Beale Street in downtownMemphis, the FedExForum will tie directly into the surrounding area,with outdoor entertainment and party areas and a 35,000 square-footexterior plaza. Inside the facility, guest comforts and amenitiesinclude wider seats and aisles, two main concourses with more than 100points of sale for concession and retail items, a Grizzlies teamstore, casual sports bar, premium restaurants and lounges, andinteractive displays and exhibits--all showcasing the unique flavor ofMemphis.
EDITOR'S NOTE: FedExForum is one connected word, with an upper-case "F" in Forum.
About FedEx
With annual revenues of $21 billion, FedEx Corp. is the premierglobal provider of transportation, e-commerce and supply chainmanagement services. The company offers integrated business solutionsthrough a network of subsidiaries operating independently, including:FedEx Express, the world's largest express transportation company;FedEx Ground, North America's second largest provider of small-packageground delivery service; FedEx Freight, the largest U.S. provider ofregional less-than-truckload freight services; FedEx Custom Critical,North America's largest provider of expedited time-critical shipments;and FedEx Trade Networks, a provider of customs clearance,international freight forwarding and trade facilitation.
THE ULTIMATE SPORTS ROAD TRIP
By: Andrew Kulyk & Peter Farrell
| FedExForum Ranking by USRT |
| Architecture |  | 7 |
| Concessions | | 7.5 |
| Scoreboard | | 8.5 |
| Ushers | | 2 |
| Fan Support | | 5.5 |
| Location | | 9.5 |
| Banners/History | | 2 |
| Entertainment | | 5 |
| Concourses/Fan Comfort | | 7.5 |
| Bonus: Rock & Soul Museum | | 2 |
| Bonus: Beall Street | | 2 |
| Total Score |  | 58.5 |
November 10, 2004 - It was the end of the 2001 season when the Grizzlies announced that they were pulling up stakes in Vancouver, where they had struggled through several dismal seasons, and were moving to Memphis. What Memphis did not have was a state of the art venue, so for the first few seasons, the team would play at the Pyramid, the home of the University of Memphis Tigers. This is a distinctive venue located on the riverfront and shaped like, well... a pyramid. Plans were put in motion for the Grizzlies new home... a site was selected adjacent to the historic Beale Street entertainment district, and in October of 2004, the FedExForum opened
its doors for the first time. The Memphis Grizzlies would be setting up shop in their third venue in their brief history, here, in the middle of the birthplace of Blues and Soul.
Getting to the Venue
The arena is located on the south side of downtown and right adjacent to the Beale Street district. Highways I-55, I-40 and I-240 offer convenient access and signage to get you to the venue, which can easily be spotted from most major highways. This is very much a driving city, so public transportation is not really that great an option, although a downtown trolley line loops through the business district and can be a fun option to get to the venue. The Beale Steeet or Linden stops still means about a three to four block walk to the venue. With everything else going on around downtown, parking can be a bit tight. The parking ramp adjacent to the venue is reserved for season ticket holders, and surface lots around the arena run about $10 to park. Some
of the side streets south of the venue do offer free street parking.
Outside the Venue
Man oh man, what a perfect location for the arena. Memphis is a bustling city, and shopping, hotels, restaurants, nightclubs are all nearby. One block north is Peabody Place, a multilevel indoor/outdoor shopping mall. Autozone Park, the home of the AAA Memphis Redbirds, is another block away. But it is the exciting Beale Street entertainment district which lies at the feet of the FedExForum entrance plaza. This historic area is packed with cafes, clubs, restaurants and live music venues all celebrating the historical musical contributions that this area has made to our American heritage. New construction of office space and condominiums outside the arena were designed to architecturally match the older structures along Beale Street and blend in seamlessly.
A large public plaza and meeting area is outside the arena's main entrance, and ticket offices and the Rock and Soul Museum share space in this area.
Concourses
A large glass atrium lobby greats you inside the door, with a back lit movie theatre type marquee running along the inside fascia. On the right is a glassed in practice court, where visitors can walk in during the day and watch the team do their thing. On the left is a large team store called the "Grizzlies Den", as well as a sports bar called the "Jack Daniels Grill".
What makes this venue unique, special and gives this building its distinctive character is the meticulous effort that was made to celebrate the history of music, Memphis style, through a collection of murals, displays, concession canopies and signage. Everything here oozes music. Concourse areas are themed according to Blues, Jazz, Gospel, Soul and Memphis music today. The faces of musical icons Elvis Presley, B.B. King. Duke Ellington and Johnny Cash, among many others can be seen everywhere. It is all done with great taste and Memphis flair. Dare we say it, but the plaza, lobby and concourse layout bears a certain resemblance to Indianapolis' Conseco Fieldhouse, as if they lifted the blueprints to the place. But thankfully, they did not emulate the Pacers' "retro" look, which is so appropriate in the Hoosier State but would be so
totally out of place here. Instead, they developed their own unique look and feel in a musical way.
Seating Bowl
Again, the seating sections and bowl design have the look and feel of Conseco Fieldhouse. The playing surface is below grade, so lowest seats are accessed by going down stairways from the concourse. The top of the upper deck is a bit high compared to other venues, with over 20 rows of seats to the top. Here they have not one but two separate 360 degree surround ribbon boards, and they match up to dot matrix boards at the base of the scoreboard, which has four sided video panels. Large stat boards hang high above each end zone. All seats are colored medium/dark blue.
Concessions
In keeping with the music theme, we have to make mention of the cool concession canopies, many of which look like old style 50s diners. Names such as "Spin Pizza", "Flip Side Diner", "Rock Around the Clock Grill", "Crosstown Cafe" and "Juke Joint Subs" all tie in to the building's theme. From our perch it is just an amazing food selection... grilled burgers, Memphis wings, bbq specialties, chili dogs, toasted subs, salads,
frozen drinks. But our favorite has to be the barbecued pulled pork nachos, a special Memphis treat. Other local favorites include the fried catfish and popcorn chicken.
Premium Seating
Besides the suites which ring the building at the top of the 100 level and the sidelines of the 200 level, there are three different premium seating options here, all on the 200 level. Club seats straddle the sideline, and one end zone has a fine dining restaurant called "Opus", with views of the playing surface from many tables. At the other end zone is a restaurant called "Blue Note Lounge", and hybrid club seat/suites with ledge seating and TV monitors at every box offer a unique seating option. Yet another premium restaurant, called "Backstage", is located at floor level and is available for courtside ticket holders.
Banners and Retired Numbers
This franchise has had a sorry and wretched history, and in 2004 they finally attained their first playoff berth and things here are looking bright for the future. Thankfully, the front office didn't manufacture some silly accomplishment and hang some dopey banner. For now, the rafters remain empty.
Slam Dunks, Assists, Fouls...
Assist - Sharing space with the teams' administrative offices right next door is the Rock and Soul Museum, offering a great walking tour of this region's rich musical history and many artifacts on loan from the Smithsonian.
Slam Dunk - and special thanks to Grizz' staffers Don Hardman and Paula Yancey, who took us on a special tour through the venue to show off the building's finer points and answer questions. We first met up with Don in Vancouver back in 2001, and as he pointed out, the Grizzlies have the unique distinction of hosting three official USRT visits... General Motors Place in 2001, the Pyramid in 2002 and now the FedExForum.
Technical - to the "Church of God In Christ" convention, which tied up every hotel room in Memphis and forced us to find accommodations in and commute from way out in suburban Bartlett.
Slam Dunk - to MEMPHIS, which really is a great city and one of our favorite cities to visit. Great downtown, Beale Street, live music, barbecue, Graceland, Autozone Park, Peabody Place, nice waterfront, just lots to see and do here, and now this nice new arena. We will come back anytime!
Slam Dunk - to the USRT Karma, which delivered the home team a 110-87 win over the Los Angeles Lakers. Andrew's favorite, Pau Gasol had 22 points for the Grizz, and at one point they were up by 33 points in beating up on LA. We put the USRT curse on the Lakers a while back after the disgusting treatment we endured from their staff at Staples Center and LA is now 0-4 in our presence. Take that, Lakers!!! Oh, but as far as another good sphincter police story, please read on...
Foul - to the game day staff at FedExForum. To put it bluntly, the ushers here totally suck. Mind you, they will greet you with a smile, but at every entrance, every alcove, every tunnel to the seating bowl, they position themselves strategically and in an aggressive stance, almost daring you to try and pass them without producing a ticket. This nonsense goes on until the final buzzer sounds, they don't let up here in the second half, or for that matter, even after the game. Yet another usher forbade us from taking ANY photos and insisted we put our camera away. If you're like us, and want to tour the venue and perhaps take a couple of snapshots, forget about it. You will be jostled, hassled and turned away, but at least it will be done with a smile.
Side Story Here - we were walking through the club level with our front office hosts and tried to wander into the seating area to take a couple of photos. An usher at the top of the staircase started giving the "none shall pass" routine to us and our guides. Don Hardman explained who he was and who we were and STILL, this $5 an hour snot is giving a team vice president attitude and hard time. We just kept walking, shaking our heads in amazement.
And One More Side Story - two nights after our visit our friends and fellow road trippers Gary Herman and Mike Casiano from NYC made their first visit here for the Grizzlies/Warriors game. The first thing that came out of Gary's mouth when they called to compare notes was "nice arena, but what was up with those *&%*&@ ushers?" So this is not just our take!
Assist - Gotta mention a couple signs on the upper concourse which are designed to mimic radio station canopies. So what do the Grizzlies come up with? "W-G-R-Z" which happens to be the call letters of our NBC affiliate here in Buffalo. We already gave Ed Kilgore and Stu Boyar over at Channel 2 the heads up on this one!
Summary
FedExForum earns high marks through and through... great design and architecture, and they could not have picked a better location, right in the heart of a clean, vibrant and exciting downtown center city and the historic Beale Street location to boot. Next, this building has its own unique character and soul, thanks to the thoughtful and splendid placement of murals, artifacts and memorabilia commemorating this region's rich musical history and genres in a great way. Third, the fan amenities - electronic gizmos, concessions, eateries and merchandise stores are top notch. From a bricks and mortar standpoint, we can easily place the FedExForum in the company of the NBA's elite venues in locations such as Indianapolis, Portland and Dallas. But if you know us and know this site, then you know how much emphasis we put on friendly and helpful customer service and game day staff. Here in Memphis, where southern hospitality and southern gentility should be the norm, the Grizz' fail the test and for that we give them big deductions. Fortunately for them, this is a problem that is totally solvable. We'd be happy to come back to Memphis for another evaluation!!
