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Palace of Auburn Hills
Palace of Auburn Hills
Image of the Palace of Auburn Hills by Cory Suppes of Ballparks.com

  Venue Resources  
Address 5 Championship Drive
Auburn Hills, MI 48326
Phone (248) 377-0100
Official Website
Seating Weather
Newspaper
Satellite View
Pistons Gear
  Calendar / Tickets  
Hotels, Dining & Deals in Detroit

  The Facility  
Opened 1988
Ownership
(Management)
William Davidson
(Palace Sports and Entertainment)
Cost of Construction $70 million
Arena Financing Privately financed by bank loan and equity contribution by team ownership.
Arena Architects Rossetti Associates/Architects Planners
General
Contractors /
Construction Managers
Frank Rewold and Son
Patron Entrances Four entry points.
12 Turnstiles
  7 - West Entrance
  2 - North Entrance
  2 - East Entrance
  1 - The Palace Grille
  Other Facts  
Tenants Detroit Pistons (NBA)
1988-Present
Detroit Shock (WNBA)
1988-Present
Former Tenants Detroit Vipers (IHL)
1994-2001
Detroit Safari (CISL)
1994Š1997
Detroit Rockers (NPSL)
1997-2000
Detroit Fury (AFL)
2001-2004
Population Base 8,000,000
On Site Parking 8,400
Nearest Airport Detroit Metropolitan Wayne County (DTW)
Retired Numbers #00 William Davidson
#2 Chuck Daly
#4 Joe Dumars
#11 Isiah Thomas
#15 Vinnie Johnson
#16 Bob Lanier
#21 Dave Bing
#40 Bill Laimbeer
Number of Events Approximately 175 events per year.
Box Office 20 Total
  12 - Intrior
  8 - Exterior

Championships 1st

1989
2nd

1990
3rd

2004

  Seating  
Capacity 22,076
Average Ticket $36.75
(2005-2006)
$47.50
(2007-2008)
Fan Cost Index (FCI) $241.00
(2005-2006)
$282.00
(2007-2008)
The Team Marketing Report FCI includes: four average-price tickets; four small soft drinks; two small beers; four hot dogs; two game programs; parking; and two adult-size caps.
Luxury Suites 180 Suites
Club Seats 1,000
  Attendance History  
Season  Total  Capacity Change
1992-93 879,614 100% 0%
1993-94 785,187 89% -10.7%
1994-95 719,090 82% -8.4%
1995-96 730,573 83% 1.6%
1996-97 820,585 93% 12.3%
1997-98 794,567 90% -3.2%
1998-99 444,585 83% -44.1%
1999-00 678,470 77% 52.6%
2000-01 607,323 67.1% 10.5%

2001-02 2002-03 2003-04 2004-05
760,807 839,278 872,902 905,119

2005-06 2006-07 2007-08 2008-09
883,040 905,116 905,116 896,971

1998-1999 - Attendance for 25 games due to NBA lockout.

Sources: Mediaventures

Team
The Pistons were established in Fort Wayne, Indiana in 1941 - 42 and played in the National Basketball League through the 1947-48 season (no games played in 1944-45 because of WW II). In 1948-49, the Pistons joined the Basketball Association of America for one season and in 1949-50 became a member of the National Basketball Association. The Pistons moved from Fort Wayne to Detroit for the 1957-58 season. The NBA Board of Governors approved the move on April 17, 1957.

Facility
Starting with the 1988-89 season, the Pistons began play in The Palace of Auburn Hills. Previously, the Pistons played for 10 seasons in the Pontiac Silverdome. From the 1957-58 to the 1960-61 seasons they played their games at Olympia Stadium and the University of Detroit Fieldhouse. On March 12, 1960 the Pistons scheduled a playoff game at the Grosse Pointe High School gym when no other facility was available. From 1961-62 through 1977-78, the Pistons called Cobo Arena home. On April 27, 1984 the Pistons played Game 5 of the playoffs in Joe Louis Arena. After a collapse of the Silverdome roof, the Pistons finished the 1985-86 season at Joe Louis Arena (one game at Cobo), totaling 15 games. The Pistons have now played home games in seven different buildings since moving to Detroit.

RESTAURANT AND HOSPITALITY
The Palace Grille offers elegant dining for up to 250 patrons with a lounge area providing an intimate location for cocktails and refreshments before or after events.

The Palace Club as well as the Terrace Club both accommodate up to 300 patrons. All facilities feature extensive menus including beef, poultry, seafood and dessert specialties prepared by award-winning restaurateurs Machus Management Services.

CONCESSIONS
Points of Purchase: More than 70 service points throughout the venue.
Concession stands located throughout the concourse.

A hand-held computerized ordering system is provided for patrons courtside at Pistons games.

PRODUCTION
Moving grid system allows pre-rigging of stage lighting and sound equipment to be fastened at stage level, with electronic hoists raising the production apparatus to its proper height. It substantially reduces normal set-up and tear-down time, climbing requirements and rigging costs.

PALACEVISION
Features four 9'x 12' color video screens and is suspended in the center of the arena.

Directions to the Palace of Auburn Hills
(From Metro Airport) Exit airport heading north on Merriman Road, to I-94 East. Exit onto Southfield Freeway North. Proceed on freeway north to I-696 East. Take I-696 East to I-75 North. From I-75 North, take Exit 81 (Lapeer Road). Make right on Lapeer Road, heading north. The Palace is on the immediate left.

Interior

THE ULTIMATE SPORTS ROAD TRIP
By: Andrew Kulyk & Peter Farrell

Palace of Auburn Hills Ranking by USRT
Architecture 4.5
Concessions 4.5
Scoreboard 4.5
Ushers 6
Fan Support 8
Location 2.5
Banners/History 7
Entertainment 7
Concourses/Fan Comfort 5.5
Bonus: Concourse Museum 3
Bonus: Live Band 3
Bonus: Jim Rome Tour Stop 1
Total Score 56.5
April 16, 2000 - The Palace of Auburn Hills was opened in 1988 to be the new home of the NBA Detroit Pistons, this after several years of playing in the cavernous Pontiac Silverdome and before that the decrepit Cobo Hall. Since that time the Palace has become home to the IHL Detroit Vipers (until they folded when the "I" went out of business), the WNBA Detroit Shock and the AFL Detroit Fury. Like its football counterpart, the Palace sits out in the middle of nowhere and far away from downtown Detroit.

There isn't truly a main entrance, however there are four sparkling entrances to the building - one on each side. On the north side entrance is a large team store tucked in under a grand staircase, and also a huge video wall showing out of town games from all the sports.

The single concourse encircling the arena is brightly lit and well decorated with many concession stands and exhibits. The centerpiece of this concourse has to be the Hall of Fame and Museum displaying memorabilia that were from great events that were held at the Palace. Not only could one view the artifacts from the Pistons glory days at the time the building opened, there were also super exhibits from other teams, such as the IHL Vipers' run to the Turner Cup, and many great exhibits from plenty of superstar musicians who have performed at the Palace. Along side this were tributes to the greatest basketball players to wear the Pistons jersey.

The Bowl
The arena is split into two levels with seating for close to 21,000, with some suites between the levels and in the midst of the lower level.  The seats are of a lavender color which gives a nice feel to the place. A jumbotron hangs over midcourt and ads are abound on the concrete rail that separates the two levels. To perk things up a bit there is a live jazz band performing from a perch above the upper level, a unique touch in the style of Detroit's Motown musical tradition.

Retired Numbers/Banners
The Pistons have a long and storied history dating back all the way to its origins in Fort Wayne, Indiana. There are banners celebrating the Pistons division and conference titles and of course two banners for their two NBA titles in 1989+1990. The Pistons also retired the numbers of many of their best players of the past such as Thomas, Laimbeer, Dumars, Johnson, Lanier, and Bing. In a classy move the number 2 is retired in honor of Coach Chuck Daly, who was at the bench during the Pistons glory years. Not to be forgotten, the IHL Vipers also have their banners celebrating their great moments including the 1994 Turner Cup championship.

Extra Points
Like the Tigers earlier that day, the Pistons went down to defeat against the Pacers. On our way out the door we caught the final minutes of Game 3 of the Sabres/Flyers playoff series and watched as our beloved Sabres season went into the crapper. An all around crummy day for everyone involved!!!

Summary
This building is nice and has weathered well amidst the building boom of arenas that has occurred in today's day and age. We would have liked to have seen more to do in the surrounding neighborhood and/or inside the building with respect to restaurants and shops and the like. A very enjoyable experience nonetheless!!!

PISTONS, RED WINGS MAY SHARE NEW ARENA
January 21, 2010
Copyright 2009 MediaVentures

Detroit, Mich. - The Detroit News says the owners of the Red Wings and Pistons are discussing the possibility of sharing a new arena.

Mike and Marian Ilitch, owners of the Red Wings, have not renewed their lease at Joe Louis Arena beyond this season, and face more than $10 million in structural repair at the arena if the team is to play there next season.

The Ilitches have been looking for a temporary home while they sort out, if, when, where and how they might build a new arena in downtown Detroit.

The Wings and Palace Sports and Entertainment, overseers of The Palace, have been working on a lease agreement for more than a year. The Ilitches toured The Palace in December 2008. The Palace submitted a five-year lease offer to the Ilitches, who made a counteroffer - presumably for fewer years.

In the meantime, Pistons owner Karen Davidson is reportedly considering selling the Pistons and Palace Sports and Entertainment. She already has had a conversation with NBA commissioner David Stern on the process and protocol for attracting potential buyers. Once she sells, there would be nothing keeping the Pistons at The Palace.

That has led to talk about the Ilitches making an offer to buy the Pistons and Palace Sports and Entertainment. The reports say while the Ilitches might be interested in The Palace, there is no interest in buying the Pistons.

DETROIT COUNTIES SQUARE OFF OVER TEAMS
March 18, 2010
Copyright 2009 MediaVentures

Detroit, Mich. - If Detroit Mayor Dave Bing wants to bring the Pistons back to Detroit, Oakland County Executive L. Brooks Patterson says that opens the bidding for his county to lure the Red Wings to the Palace of Auburn Hills.

The issue comes up at the Red Wings work to decide whether to build a new arena or renovate Joe Louis Arena. The teamÕs lease expires in June.

"I don't like the idea," said Patterson. "In any sense, I call that poaching. I thought we're all supposed to be regional players but that's not developing good relationships when you deliberately" try and lure the Auburn Hills-based team to Detroit.

Even so, Patterson said he's ramping up efforts to move the Red Wings from Joe Louis Arena to the Pistons' home, The Palace of Auburn Hills.

Patterson said "we're opening negotiations this afternoon" and phoned Tom Wilson, the Pistons executive who recently joined Ilitch Holdings, the Wings' parent company and is the team's point person for finding a new area. Wilson didn't phone back, Patterson said.

Patterson said he could see the Wings playing at The Palace with the Pistons indefinitely, adding, "we'll take them out here for six years." Wings officials haven't ruled out a temporary move to the Palace as a new downtown arena is negotiated.

The flap began when Bing told a group of media executives he wants the Pistons to move back to the city in hopes that a new city arena would be constructed to hold both the Pistons and Red Wings.

Fort Wayne Pistons / Detroit Pistons

North Side High
North Side High
1948-1952
Memorial Coliseum
Memorial Coliseum

1952-1957
Olympia Stadium
Olympia Stadium

1957-1961
Cobo Arena
Cobo Arena

1961-1978
Silverdome
Silverdome

1978-1988
Palace of Auburn Hills
Palace of Auburn Hills

1988-Present


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